With so many cameras on the market today, each with its own sophisticated set of features, consumers are struggling to understand which one is right for them. So how do they decide? And how can your content marketing efforts help them decide?
This infographic, based on recent Nielsen research, helps marketers make sense of how consumers are using different types of online content, including user reviews, expert opinions, and brand websites, to discover and evaluate new cameras for purchase. See the sample below for how different content types effect Awareness, and download the full infographic for much more insight, including content's effect on other stages of the decision-making process.
The full infographic highlights:
- The type of content most impactful at each stage of the camera purchase process
- Content characteristics that lead to greater consumer trust and action
Download the infographic to better understand the role content plays in camera purchases and to enhance your own content strategy to maximize ROI.